Project: Winter Window Display Client: L37, Warsaw

Fashion Illustration, Concept Design, Storefront Visuals

For the winter season, I created a series of original illustrations for the L37 flagship store window on Mokotowska Street in Warsaw. The concept featured a group of playful, fashion-forward skiers riding a ski lift — each one imagined and designed by me to reflect a bold, whimsical winter spirit.

I developed every character from scratch, crafting their colorful ski suits, oversized goggles, and scarf-wrapped faceswith a lighthearted, stylish touch. In place of traditional ski boots, each skier wore a different pair of L37 shoes, blending high fashion with sporty energy in an unexpected and eye-catching way.

The final composition transformed the storefront into a lively alpine scene — full of motion, color, and charm — perfectly capturing the brand’s creative, feminine identity with a seasonal twist. This project allowed me to combine narrative illustration with fashion branding, bringing personality and joy to a commercial space through art.