Pick Your Daisy Client: Marc Jacobs Fragrances

Character Illustration, Product Visualization, Campaign Artwork

"Pick Your Daisy" was a creative collaboration with Marc Jacobs Fragrances, where I was invited to bring the iconic Daisy perfume collection to life through character-driven illustration.

Each fragrance in the line — Daisy, Daisy Love, Daisy Eau So Fresh, Daisy Eau So Sweet, Daisy Dream, and Daisy Eau So Intense — was reimagined as a unique illustrated character. My goal was to capture the individual spirit and mood of each scent, translating olfactory notes into playful, expressive visuals. The result was a series of vibrant characters that embodied each fragrance's personality — from dreamy and romantic to fresh and energetic.

Alongside the characters, I illustrated the full range of bottles and signature ingredients — including wild berries, jasmine, and sandalwood — enriching the storytelling with delicate, whimsical details.

These illustrations formed the heart of a joyful, multi-sensory campaign that included store displays, standees, and interactive elements like coloring pages, all designed to evoke a sense of discovery and fun. The project allowed me to merge commercial storytelling with a playful artistic style, creating a visual world that was both engaging and emotionally resonant.